Friday, July 31, 2009

My White Hat SEO Strategy

* LEGAL NOTICE *
Please note, that the methods used here are considered legit by Google's terms and conditions. All links are human generated, and not en masse. If there is an issue with any methods I provide here, please contact me before taking legal action, or terminating accounts.
* OK, ENOUGH *

These techniques are going to be discussed more in detail, with case studies, and proof that they work. I do not want to mislead you at all. This information is up to date as of the newest post on this blog, and I will make an active effort to ensure it stays up to date. Please apply these techniques, but DO NOT ABUSE THEM! If you abuse these methods, and spammers start to make software to exploit them, Google will just devalue the method, and us white hatters will be stuck.

White Hat SEO Technique #1
Web Directory Submission


White Hat SEO Technique #2
DoFollow Social Bookmarking

White Hat SEO - Is It Really Better Than Black Hat?

Alright, first things first. Today, we are going to be covering White Hat SEO and Black Hat SEO only. Grey hat is for another day, as grey usually just refers to what webmasters are trying to get away with, or testing to find out if they are going to get penalized. Grey hat is where most of our White Hat SEO techniques come from. Face it, if it wasn't for the black hatters getting banned, and us figuring out why they got banned, or the grey hatters testing new methods, us white hatters couldn't grow.

White Hat SEO is just giving Google, and other search engines, what they are looking for. That is relevant content, that is fresh and updated. A search engines job after all, is to provide the best content to searchers. This is why Google has a full team dedicated to crushing web spam, and one of the members, Matt Cutts, gives you a foundation for what Google is looking for.

When I was a teenager, I used Black Hat SEO techniques exclusively. I was expelled from high school, already hacking, phreaking, and cracking, so Black Hat just came natural to me. Once I had a paypal account balance that got noticed by the IRS, and subsequent lawsuits ensued. When I finally got caught, I was far deeper than your normal spammer. Because of my age, I was released, but they have been keeping a very close eye on me. I pay my taxes now, to say the least.

What I learned though, from growing up, getting sued, facing prison time, etc, was that black hat just isn't the way. Sure, it's fun, and addicting, not to mention you can make more money than you can ever imagine. You will never succeed with it though. Your sites get banned on a weekly, if not daily, basis, bank accounts closed, affiliates dropped, etc. There is so much more work obtaining money this way, and so much more risk.

Using White Hat SEO techniques, your links and content are built naturally, by humans, and edited by humans. This, in all reality, is exactly what Google and other engines are looking for. To know that software, or auto generating scripts, weren't being used to generate those links. They use very sophisticated software, and a team of engineers to ensure only the best results are given to searchers. Think it's time to start giving them what they want? And give up your dream of easy money online?

Face it people, making money online is a job now days. Two years ago, you could make $1000 a day doing absolutely nothing. Once you made your first grand, you just started subscribing to other services, and making them do the work. My best Internet Marketing day to date, was when I was 15 years old. I earned over $75,000 in one day. Yes, one day. This is the day I told you about, when Paypal started to investigate. Those were the days, and they are gone now. Search engines are far more advanced than old methods. As long as you are willing to put in the work UP FRONT, AND INDEFINATELY, to ensure you rank #1, you WILL make money online. Plain and simple.

So there you have it, my backstory, a little bit about why you should be using White Hat SEO techniques for Internet Marketing. Remember, you have to consider what you are doing a business. When I started out, I worked 45 hours at one job, came home and put in another 60 hours a week on it. I did it because I loved what I was doing. Putting in 120 hour work weeks makes this a business. As long as you treat it like one, you are going to succeed. The best of luck to you.